The seminar took place on Wednesday 7 September 2011. It looked at what research tells us about behaviour change and how we can incorporate this into our work.
Morag Watson (Senior Policy Officer, WWF Scotland) gave an overview of the main influences of behaviour, introduced the Common Cause Handbook and explored some of the ways that behaviour change research can help us in our SDE work. The Handbook can be downloaded from: www.valuesandframes.org.