If you’re a business owner with an online presence, you know that you want your website to rank well in organic search results. This is crucial to generating more traffic and sales. However, the process of doing an SEO audit can seem daunting at first. It can be difficult to know where to start and how to get the most out of it.
An SEO audit should cover the whole of your online presence – from your domain name to your social media accounts, to your website and blog content, and even your content on your competitors’ sites. It should also cover a variety of search engine optimization best practices and provide recommendations that ladder up to your business goals and objectives.
Keep up with SEO Changes
Google is constantly changing its algorithms to deliver the most relevant and useful information to its users, so it’s important to stay on top of the latest trends in search engine optimization. This means updating your website regularly so it is optimized for the latest changes in Google’s algorithms and implementing new strategies to keep you ahead of the competition.
In addition, you must always check your website for any errors that could impact its performance in search engines and user experience. These can include issues like site speed, loading time, broken links, and more. You may be wondering how much does an seo audit cost, well, it’s typically between $600-$3500.
Performing an audit on your website will help you identify these problems and resolve them quickly so that your website is optimized for search engines. It will also show you which areas need the most attention so that you can prioritize your next steps.
Make Your Website Easy to Use
Another important factor to consider is how your site is laid out and designed. You need to ensure that it is intuitive and easy to navigate for visitors, so they can find the information they’re looking for and convert into customers.
You also need to ensure that it loads quickly, displays properly on both desktop and mobile devices, and is compatible with browsers. This will help you keep your website’s bounce rate down, and it will improve your conversion rates, as well.
Use Tools to Compare Keywords and Backlinks
If you’re not already using a tool to track your keywords, you should look into one soon. This will help you uncover opportunities for keywords that you are missing out on. Similarly, it will give you insight into the keywords your competitors are targeting and the backlink data they are gaining.
1. Optimize Your Content and Landing Pages
It’s no secret that search engines reward high-quality, engaging content that delivers value. This is because it’s not only informative, but it also helps to build trust and credibility for your brand. A great way to do this is by utilizing keywords and key phrases within your content and on your landing page.
2. Check for Core Web Vitals Issues
Using Google’s own Search Console, you can easily check for any Core Web Vitals issues that your site may have. These can include things like broken links, poor URLs, and more.